For our school assignment titled “The Funnel,” we were required to design a comprehensive marketing plan for a fictitious product. This project involved developing a unique product idea, outlining a conversion funnel, crafting targeted marketing strategies, and designing both a landing page and a product page. As part of our marketing research and plan, we conducted in-depth analysis on our target audience, defined our Unique Selling Proposition (USP), and applied the AIDA (Attention, Interest, Desire, Action) model. The objective was to understand and implement each stage of the customer journey, from awareness to conversion. We applied various digital marketing strategies, such as SEO, content marketing, social media, email marketing, and paid advertising, to maximize effectiveness. This assignment provided practical experience in synthesizing marketing theory with real-world applications, enhancing our creativity and problem-solving skills in digital marketing.
At Spinesense, we revolutionize posture improvement with our innovative wearable patch that seamlessly integrates into your daily life. The compact, discreet patch, made from soft, flexible, and water-resistant silicone and attaches easily to various clothing items. Strategically placed sensors on the underside accurately track your spine’s position and provide real-time feedback through gentle vibrations whenever poor posture is detected. Available in neutral and vibrant colors, the patch caters to different style preferences while maintaining its discreet functionality. Paired with our user-friendly app, Spinesense offers detailed posture insights, progress tracking, and personalized training programs to help you achieve a healthier, more confident you.
